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Titre : Content analysis of IQOS direct mail and email marketing in the US Type de document : document électronique Auteurs : Katherine C. Henderson, Auteur ; Nikita G. Kute, Auteur ; Lucy Popova, Auteur Editeur : Elsevier Science Direct Année de publication : 2024 Collection : Preventive Medicine Reports, ISSN 2211-3355 num. 38 Importance : 5 p. Présentation : ill. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[TABAC] chimie du tabac:tabac non fumé:tabac chauffé
[TABAC] économie du tabac:marketing
[TABAC] étudeIndex. décimale : TA 8.9 Techniques de l'industrie du tabac Résumé : Objective
Novel nicotine and tobacco products, including heated tobacco products (HTPs) like IQOS, are growing in global popularity. IQOS was the first HTP authorized for sale by the US Food and Drug Administration, entering the US market in 2019 and being removed in 2021 due to patent-related legal challenges, with the possibility of returning in 2024. Direct marketing is one method tobacco companies use to reach consumers of these products. The purpose of this study was to investigate the content of US IQOS direct mail and email marketing.
Methods
Direct marketing items were collected between September 2019 and July 2021 by seven team members in the first US IQOS test market, Atlanta, Georgia.
Results
Overall, 101 marketing items were collected, 59 of which were unique. Among the unique items that showed images of persons (“models”), 70 % showed models appearing to be from racial/ethnic minoritized groups, 86.8 % showed at least one female-presenting model, and 37.5 % showed models appearing to be young adults (18–29 years). Items often had an embedded link/URL (91.5 %) and mentioned topics such as online services (54.2 %; for example, online ordering and tutorials), user experience (49.2 %), social media (44.1 %), and purchasing locations (37.3 %). When examined for their main purpose, items focused on subjects such as store experience (37.7 %), product introduction (18.6 %), and product use (15.3 %).
Conclusions
Our study highlights the importance of better understanding how novel tobacco products are marketed, which can inform policymakers’ regulatory efforts and product authorization decisions.En ligne : https://doi.org/10.1016/j.pmedr.2024.102634 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10543 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Correcting misperceptions about very low nicotine cigarettes for cigarette-only smokers, dual/poly smokers, other tobacco users, and non-tobacco users / Rui Shi (2024)
Titre : Correcting misperceptions about very low nicotine cigarettes for cigarette-only smokers, dual/poly smokers, other tobacco users, and non-tobacco users Type de document : document électronique Auteurs : Rui Shi, Auteur ; Robert Feldman, Auteur ; Jiaying Liu, Auteur ; Pamela I. Clark, Auteur Editeur : Elsevier Science Direct Année de publication : 2024 Collection : Preventive Medicine Reports, ISSN 2211-3355 num. 46 Importance : 6 p. Présentation : tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[TABAC] chimie du tabac:constituant:alcaloïde:nicotine
[TABAC] étude
[TABAC] prévention:santé
[TABAC] tabagisme:risqueIndex. décimale : TA 4.1 Habitudes tabagiques Résumé : Background
The U.S. Food and Drug Administration authorized the sale and marketing of two very low nicotine cigarettes (VLNC) as modified risk tobacco products. The misperception that VLNC are healthier than regular cigarettes is common. This study explores effective message strategies to inform the public about health risks associated with VLNC use, encourage cigarette smokers to try VLNC, and prevent other tobacco users and non-users from product initiation.
Methods
Following the Reasoned Action approach, a VLNC educational message was developed based on the salient beliefs associated with behavioral intention. The message was tested in an online survey conducted in 2018, where 410 participants were randomly assigned to one of the two message conditions (no-message, VLNC message). Message effects were assessed across four tobacco-use groups (non-tobacco users, cigarette-only smokers, cigarette dual/poly smokers, other tobacco users).
Results
Compared to the no-message control, the VLNC message condition showed lower nicotine risk perception for all participants, lower misbelief in VLNC safety for non-users and cigarette-only smokers, higher belief in VLNC carcinogenicity for other tobacco users, stronger belief in second-hand smoke harm for cigarette dual/poly smokers and other tobacco users, and higher VLNC intention for cigarette-only smokers.
Conclusions
Different messages are needed for different types of tobacco users. Both cigarette smokers and other tobacco users could benefit from messages that acknowledge the non-addictiveness but emphasize the health risks of VLNC. Regulators could consider making physical harm statements a requirement for VLNC packaging and marketing. New strategies need to be explored to inform cigarette dual/poly smokers.En ligne : https://doi.org/10.1016/j.pmedr.2024.102856 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10480 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : The association between marijuana and e-cigarette use and exercise behavior among adults Type de document : document électronique Auteurs : Sophie Boutouis, Auteur ; Frances Wymbs, Auteur ; Berkeley Franz, Auteur Editeur : Elsevier Science Direct Année de publication : 2024 Collection : Preventive Medicine Reports, ISSN 2211-3355 num. 40 Importance : p. 1-7 Présentation : tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[DIVERS] personne:par âge:adulte
[DIVERS] qualité de vie:activité physique
[TABAC] chimie du tabac:tabac fumé:cigarette
[TABAC] étude
[TABAC] tabagisme:risque:facteur associé:drogue:cannabisIndex. décimale : TA 0.7 Autres drogues Résumé : Background
As the prevalence of marijuana and e-cigarette use among American adults rises and the perceived risk decreases, more information is needed on the potential costs and benefits of marijuana and e-cigarette use, including patterns of exercise. Prior studies have found mixed results, lacked data on types of exercise, and involved only adolescents and young adults. Thus, the current study explored whether marijuana and e-cigarette use are associated with strength training, walking for exercise, or general physical activity among adults in the United States.
Method
2,591 adults from Wave V of the National Longitudinal Study of Adolescent to Adult Health (2016–2018) comprised the sample. Separate one-way analyses of variance (ANOVAs) and post hoc tests examined whether participants’ marijuana and e-cigarette use predicted their exercise, while follow-up analyses of covariance (ANCOVAs) probed significant effects.
Results
Results indicated that participants’ marijuana and e-cigarette use predicted their walking for exercise, with marijuana users walking the highest number of times per week, followed by non-users, e-cigarette users, and dual users. However, this effect only approached significance after controlling for covariates. There were no significant differences in strength training or general exercise between groups.
Conclusion
These findings challenge the stereotype that marijuana and e-cigarette users are less active than non-users, and future research should examine the potential mechanisms of these findings.
En ligne : https://doi.org/10.1016/j.pmedr.2024.102668 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10529 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
